Transforming the region

What we do

All the work that Advantage West Midlands does aligns with Connecting to Success; the West Midlands Economic Strategy and contributes to improving our region as ‘a global centre where people and businesses choose to connect’. The West Midlands is already recognised as a great place to invest, work, learn, visit and live.

Our policies are developed on behalf of the region with a broad range of partners from across the public, private, voluntary and community sectors.

The economic growth of the West Midlands is influenced by a complex range of factors. These need to be understood so that effective approaches can be developed to address them. We have grouped our policies under the three main components of the economy: Business, Place and People.

A balanced and strong contribution from all three of these elements is necessary to create a successful and vibrant economy for the West Midlands.

Helping business

Supporting new and existing businesses to make the economy of the West Midlands stronger and more productive.

Improving places

Attracting and enabling economic growth through ensuring high quality environment and infrastructure.


Supporting people

Recognising and supporting the contribution that the people of the West Midlands make to sustainable economic growth and increased prosperity.

A powerful voice

Vital to the long term economic prosperity of the West Midlands Region is a powerful voice and a positive image.


West Midlands Economic Strategy

The Delivery Framework, launched 24 June 2008, presents the ‘roadmap’ for delivering the ambitions set out in Connecting to Success.


Your Advantage West Midlands contact

Gerald la Touche
Economic Strategy Manager
geraldla touche@advantagewm.co.uk
T: 0121 503 3347